ultacom

Ulta is America's go-to beauty destination, pairing an enormous mix of prestige and drugstore brands with in-store salons and a rewarding loyalty program. Shop makeup, skincare, haircare and fragrance online or at neighborhood stores for expert service and regular beauty promotions.

Founded1990

Price level$$

FocusBeauty & cosmetics

ShippingUnited States

Why shop here

Three reasons Ulta stands out

01Unmatched brand rangeA vast mix of prestige and drugstore labels—Ulta carries cult luxury names alongside everyday favorites, making discovery and comparison effortless.

02In‑store salons & serviceNeighborhood salons offer haircuts, color and brow services, letting you combine product shopping with professional in‑store treatments.

03Rewards and regular dealsThe Ultamate Rewards program plus frequent promotions and coupons deliver value for repeat buyers and beauty addicts alike.

Makeup and color selection

Ulta stocks an extensive makeup assortment—from foundation and color-matched concealers to bold lipsticks and eye palettes. Many stores provide testers and color-matching tools, while the website offers reviews, swatches and curated kits that simplify choosing the right shade or trending product.

Haircare plus salon essentials

Find shampoos, conditioners, styling tools and professional haircare brands alongside salon services. Ulta’s hair assortment includes drugstore staples and salon-grade lines, with kits and tools for at-home styling or to complement an in-salon treatment.

Top categories

MakeupSkincareHaircareFragranceTools & BrushesBath & BodyMen’s GroomingSalon Services

Our verdict

What we like

Huge selection spanning prestige to mass-market brands
In-store salons and hands-on testing
Generous loyalty program with points and member perks
Frequent sales and manufacturer promotions

Worth knowing

Prices can be higher than discount retailers for some items
Inventory and testers vary by store

Quick FAQ

Where does Ulta ship?

Ulta ships across the United States. Shipping options and speeds vary by item and location; check checkout for current delivery choices and costs.

What is the return policy?

Ulta offers in-store and online returns. Most items can be returned or exchanged with proof of purchase; policies and timeframes can vary by product, so check your receipt or the website for details.

How do I save money—are there discounts?

Savings come via the Ultamate Rewards program, periodic coupons and brand promotions. Members earn points toward discounts, and Ulta runs regular sales events and gift-with-purchase offers.