Ulta is America's go-to beauty destination, pairing an enormous mix of prestige and drugstore brands with in-store salons and a rewarding loyalty program. Shop makeup, skincare, haircare and fragrance online or at neighborhood stores for expert service and regular beauty promotions.
Why shop here
Three reasons Ulta stands out
Makeup and color selection
Ulta stocks an extensive makeup assortment—from foundation and color-matched concealers to bold lipsticks and eye palettes. Many stores provide testers and color-matching tools, while the website offers reviews, swatches and curated kits that simplify choosing the right shade or trending product.
Haircare plus salon essentials
Find shampoos, conditioners, styling tools and professional haircare brands alongside salon services. Ulta’s hair assortment includes drugstore staples and salon-grade lines, with kits and tools for at-home styling or to complement an in-salon treatment.
Top categories
Our verdict
What we like
- Huge selection spanning prestige to mass-market brands
- In-store salons and hands-on testing
- Generous loyalty program with points and member perks
- Frequent sales and manufacturer promotions
Worth knowing
- Prices can be higher than discount retailers for some items
- Inventory and testers vary by store