Madison Reed modernizes salon-grade hair color for at-home use, blending cleaner ingredients with personalized color matching and virtual try-on tools. Founded by Amy Errett, the brand offers permanent dyes, root touch-ups, glosses and hair care with subscription options for professional-looking results.
Founded2013
Price level$$
Main focusAt‑home hair color & care
ShippingUS & Canada
Why Madison Reed
Premium at-home color with cleaner formulas and personalized support.
01Salon-quality at homeFormulated for long-lasting, even coverage that mimics professional salon results — ideal for gray coverage and full-color changes without a salon visit.
02Personalized color toolsVirtual try-on, shade quizzes and an extensive shade range help customers choose customized tones and targeted root-touch solutions.
03Cleaner, thoughtful formulasFocuses on reduced harsh ingredients and color-care treatments — combining hair color with conditioning elements for healthier-looking hair post-color.
01
At-home color kits
Madison Reed's permanent color kits include developer, color, and serum-infused conditioners to lock in shine. Kits come with clear instructions and shade-matching help online, making multi-step application manageable for first-timers and experienced users who want salon-style results at home.
02
Color care & treatments
Their color-preserving shampoos, conditioners and deep masks are tailored to colored hair, helping maintain vibrancy and softness between touch-ups. Targeted glosses and root touch-up formulas extend color life while nourishing strands to reduce breakage and brassiness.
What They Sell
Permanent Hair Color KitsRoot Touch-UpColor Gloss & TonersShampoosConditionersDeep Conditioning MasksStyling ProductsGray Coverage Solutions
Quick Verdict
What we like
- Professional-looking color results at home
- Extensive shade range and virtual color matching
- Cleaner formulas with conditioning additives
- Subscription options and targeted touch-up products
Worth knowing
- Pricier than basic drugstore brands
- Complex color corrections may still require a salon
- Occasional shade mismatch; testing recommended
FAQs
Where does Madison Reed ship?
Madison Reed ships throughout the United States and to parts of Canada. Shipping speed and availability vary by address—check the site’s shipping page at checkout for exact options.
What is the returns or color guarantee policy?
Unopened products are generally eligible for return or exchange within the merchant’s stated timeframe. Madison Reed also offers customer support and color-assistance if you’re dissatisfied—contact customer service for remedies and details.
Are there discounts or subscription savings?
Madison Reed frequently offers welcome promotions for new customers and discounts when you subscribe to recurring deliveries. Promotional availability changes, so sign up for emails or check the site for current offers.
