Madison Reed modernizes salon-grade hair color for at-home use, blending cleaner ingredients with personalized color matching and virtual try-on tools. Founded by Amy Errett, the brand offers permanent dyes, root touch-ups, glosses and hair care with subscription options for professional-looking results.
Why Madison Reed
Premium at-home color with cleaner formulas and personalized support.
At-home color kits
Madison Reed's permanent color kits include developer, color, and serum-infused conditioners to lock in shine. Kits come with clear instructions and shade-matching help online, making multi-step application manageable for first-timers and experienced users who want salon-style results at home.
Color care & treatments
Their color-preserving shampoos, conditioners and deep masks are tailored to colored hair, helping maintain vibrancy and softness between touch-ups. Targeted glosses and root touch-up formulas extend color life while nourishing strands to reduce breakage and brassiness.
What They Sell
Quick Verdict
What we like
- Professional-looking color results at home
- Extensive shade range and virtual color matching
- Cleaner formulas with conditioning additives
- Subscription options and targeted touch-up products
Worth knowing
- Pricier than basic drugstore brands
- Complex color corrections may still require a salon
- Occasional shade mismatch; testing recommended
