itcosmeticscom

It Cosmetics blends dermatology-driven skincare with high-performance makeup. Famous for its CC+ complexion staples and anti-aging formulations, the brand focuses on skin-friendly ingredients and coverage that reads natural while addressing visible signs of aging.

Founded2008

Price tier$$

Main focusSkincare-infused makeup & skincare

ShippingShips to U.S.

Why choose It

Three reasons customers keep coming back

01Skincare-first formulasProducts are developed with dermatologists and plastic surgeons, prioritizing anti-aging ingredients that treat skin while delivering makeup benefits.

02Iconic complexion solutionsCC+ cream and full-coverage concealers deliver visibly smoother, more even skin with buildable coverage and natural-looking finishes.

03Visible results, everyday easeMakeup doubles as treatment—hydrating, SPF-equipped formulas and straightforward tools designed for fast, flattering application.

Signature CC+ coverage

It Cosmetics' CC+ cream is a flagship hybrid: a color-correcting, full-coverage complexion product infused with anti-aging ingredients and broad-spectrum SPF. It smooths texture, blurs pores and tackles redness while protecting skin from sun exposure, making it a go-to for customers who want a streamlined morning routine that combines skincare benefits with lasting coverage.

Targeted concealers and treatments

From the cult-favorite Bye Bye Under Eye concealer to skin-nourishing serums, It Cosmetics pairs high-coverage, crease-resistant concealers with formulas that address fine lines and dehydration. Products are made for sensitive or mature skin, focusing on lightweight feel, long wear and visible smoothing without looking cakey under photography or in person.

Top categories

Foundations & CC creamsConcealersSkincare (serums & moisturizers)Primers & setting spraysEye makeup (mascara, eyeliner)Brushes & toolsLip colorSPF & sun protection

Our verdict

What we like

Makeup formulated with anti-aging, skin-nourishing ingredients
High-coverage complexion products that still look natural
Accessible online site with frequent gift-with-purchase promotions
Designed for sensitive and mature skin types

Worth knowing

Mid-premium price point — pricier than drugstore alternatives
Shade range depth can feel limited for some deeper tones
Availability can be limited in physical retail outside major department stores

FAQ

Where do you ship?

It Cosmetics ships directly to customers in the U.S. For international purchases, look for regional retailers or local e-commerce partners.

What is the returns policy?

It Cosmetics accepts returns made through the website; check the site for current return windows and instructions or contact customer service for assistance.

How can I save or find promotions?

Sign up for email alerts to receive news of limited-time promos and gift-with-purchase events. The site regularly features seasonal sales and special sets.