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Meet Our Founder, Jamie
Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin. She couldn’t find products that truly worked, so she decided to create them. Jamie partnered with plastic surgeons and dermatologists to develop problem-solving, skin-loving products that deliver real results. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born!
IT Cosmetics’ global ambassadors live all over the world and share the problem-solving, skin-loving, confidence-building power of the brand with people in their local regions. You’re a member of the IT Community the moment you try IT!
What We Believe In WE BELIEVE EVERY PERSON is beautiful. WE BELIEVE in loving always, not judging ever. WE BELIEVE in the power of changing the way you look in the mirror. WE BELIEVE in superhero people and superhero products. WE BELIEVE in embracing beauty of every kind. WE BELIEVE in real results and never tire of hearing “it works!” WE BELIEVE in changing the conversation about beauty. WE BELIEVE IN YOU!
In 2008, Kern Lima co-founded IT Cosmetics after having difficulties with makeup products due to rosacea and hyperpigmentation.[7] The business struggled over the following years as beauty retailers rejected her products. Kern Lima was featured on a 10-minute QVC segment where she wiped her makeup off, revealing her bare face to illustrate the use of IT Cosmetics concealers. All products sold out by the end of the segment.