hairstorycom

Hairstory rethinks haircare with salon-grade, multitasking formulas sold direct from the brand. Best known for its New Wash cleansing‑conditioner, Hairstory streamlines routine and favors thoughtful, ingredient‑forward products that aim to protect color and texture while cutting down daily shampooing.

Price tier$$

Main focusCleansing‑conditioners & styling

ShippingShips from the U.S.; international delivery available

Business modelDirect‑to‑consumer brand

Why shop here

Three reasons Hairstory stands out

01Signature cleansing innovationNew Wash — a cleansing‑conditioner — replaces daily shampooing with a gentler wash that cleans without stripping, ideal for color and texture preservation.

02Streamlined, salon resultsConcentrated, multitasking products reduce routine complexity while delivering professional finish and manageability from home.

03Ingredient‑forward approachFormulas emphasize cleaner ingredient choices and thoughtful packaging for a modern, responsibly minded haircare routine.

New Wash: the alternative to shampoo

Hairstory’s signature New Wash is a conditioning cleanser formulated to lift oil and build‑up while preserving the hair’s natural moisture. Users report smoother strands, longer color retention and less frizz when swapping traditional shampoo for this gentle, salon‑grade option. It’s especially helpful for textured or color‑treated hair that benefits from less frequent harsh cleansing.

Styling essentials that simplify

Beyond cleansing, Hairstory offers a compact edit of styling pastes, creams and dry cleans designed for texture, hold and effortless finishes. Products layer well together—workable pastes for structure, lightweight creams for sheen—so you achieve salon-style looks without dozens of jars. Travel kits and minis make the line easy to test and take on the go.

Top categories

Cleansing conditionersDry shampoosStyling productsTreatments & serumsKits & bundlesTravel sizes & minisGift sets

Our verdict

What we like

Innovative New Wash replaces harsh daily shampooing
Salon-quality results with fewer products
Direct-to-consumer convenience and subscription options
Concentrated, ingredient-forward formulations

Worth knowing

Higher price point than mass-market brands
Limited brick-and-mortar retail availability
Some formulas may not suit very oily scalps

FAQ

Where do you ship?

Hairstory ships from the U.S. with standard domestic options; international delivery is offered to select countries with duties and rates calculated at checkout.

What is the return policy?

Hairstory accepts returns and exchanges through customer service—typically for unused or lightly used products within a set window. Contact support for specifics, especially for subscription orders.

Are there discounts or subscriptions?

Yes—Hairstory offers subscribe & save options for many products and occasional first-time or sitewide promotions. Bundles and kits provide the best value for trying multiple items.