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Welcome to a
shampoo-free future
Every day, we are rethinking everything about hair in a world where the old rules no longer apply.We asked some provocative questions about hair care and came up with some surprising answers: Is shampoo the best way to wash? (No. It’s the worst.) Are so many shampoos for every imaginable hair type necessary? (No. It’s clever marketing.) How many styling products do the best hairdressers in the world rely on regularly? (Only about 6.)
We created three cleansers to cover all hair types, and limited our range of styling products to address most needs – rarely launching new ones; when we do, it is with purpose and not the trends.
A completely new way to clean your hair.
Unlike shampoo, which damages your hair and the environment, New Wash is formulated to respect and restore your hair’s natural balance, leaving you with the hair you were always meant to have—lively, happy, and healthy.
The one-step solution
Detergent in shampoos strip your hair of “good oils”, which is why conditioner was invented—to add the moisture back in. New Wash cleans and conditions hair in one simple step without any detergent.
Wash your hair less
New Wash rebalances your hair and scalp’s natural ecosystem, allowing it to return to its normal cycle of oil production. The result? Less grease and fewer wash days.
We invented a new way to sell products: No distributors; no big-box stores, and rewarding hairdressing professionals for recommending our products to their clients, allowing them to participate in e-commerce as never before.
Our small but growing staff is a balance of analytical and creative minds, all with a seat at the table in our Manhattan Studio, also home to a salon and some brilliant hairdressers. We share a passion for individual expression and environmental stewardship, and are proud to be one of many companies that contributes to organizations vetted by 1% for the Planet.
You may think that shampoo and conditioner are essential for healthy hair. Think again: They strip your hair of eons of evolutionary biology.
For every hair type
Thick, straight, curly, or colored—New Wash has been tested on every hair type! But don’t just take our word for it, search for your hair type in our reviews and see for yourself.
We don’t meet environmental standards—we exceed them.
New Wash is biodegradable, reef safe, and our refill packs reduce plastic consumption by 91%. Plus, we donate 1% of every 8oz pouch sale to water-related causes.
With New Wash, you can have it all
New Wash cleans and moisturizes without harmful detergents, allowing your stressed-out scalp to return to normal after years of damage from shampoo. Balanced scalps no longer overproduce oil, so your hair can look and behave as beautifully as it was meant to.
