100% Pure specializes in fruit‑pigmented, naturally derived skincare and makeup. The brand emphasizes clean, plant‑based actives and transparent ingredient lists for shoppers who want effective beauty without synthetic dyes or harsh chemicals.
Why shop
Clean, effective beauty rooted in fruit and plant ingredients.
Makeup — pigment with purpose
100% Pure’s makeup line leans on fruit‑derived pigments and natural oils to deliver buildable, glowing color. Expect richly pigmented lipsticks, cream blushes and foundations formulated to look fresh rather than cakey, with botanical oils and antioxidants included to nourish skin while you wear color.
Skincare — plant-led treatments
Skincare offerings include lightweight serums, exfoliating masks and nourishing face oils that emphasize antioxidant botanicals and gentle exfoliants. Formulas aim to visibly improve tone and texture without harsh sulfates or synthetic fragrances, making many products suited to sensitive or reactive skin.
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Verdict
What we like
- Fruit‑pigmented makeup that avoids synthetic dyes
- Many vegan and always cruelty‑free formulas
- Transparent ingredient lists and plant‑based actives
- Gentle options suitable for sensitive skin
Worth knowing
- Price point higher than drugstore mass brands
- Some shade ranges are more limited than mainstream lines
- Certain specialty items may be available only online