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100% PURE™ isn’t just our name.
"Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.
Guaranteed PURE All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
Naturally Pigmented We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes
Completely Cruelty-Free Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free
Ingredient Sourcing We go through a painstaking process to make sure each ingredient sourced is never animal sourced
How We Define Natural: An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing
One of our chief missions is to improve the lives of animals across the globe. We chose to provide hearty, nutritious vegan meals to shelter dogs in China — these animals often face abandonment, cruelty, and even death in the dog meat trade.
Dogs can sustain optimal health while reducing inflammation, digestive issues, and the risk of certain cancers with a vitamin-rich vegan diet. Vegan dog food is also cruelty-free, and proven to be far more sustainable for the environment than animal-based food.
Our Charitable Partnerships
00% PURE is currently working on multiple projects within our global community, through inspiring and innovative partnerships. LEAPING BUNNY • WAGS AND WALKS • KITTEN RESCUE • HARVEST HOME ANIMAL SANCTUARY • TREES.ORG • KEEP A CHILD ALIVE • THE MUTT MASQUERADE • CHANGE OF HEART PITBULL RESCUE • BREAST CANCER EMERGENCY FUND • OPPERATION CUPPA JOE • FURRY FRIENDS RESCUE • FARM SANCTUARY • HUMANE SOCIETY SILICON VALLEY • 49ERS ACADEMY • HUMANE SOCIETY OF THE UNITED STATES • PETA • LA’S LOVE & LEASHES • SOI DOG RESCUE • FAMILY GIVING TREE • THE HUMAN LEAGE • UNLEASHED • ASPCA • VEGAN GRAND RAPIDS • MIDWEST RABBIT RESCUE •
Purist Perks
We've dreamed up some wonderful ways to reward you for shopping at 100% PURE®, and signing up is easy! Discover the amazing benefits that come with each step of our 3 tiers rewards system!