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Founded in 1975 in a renovated first-floor apartment near Harvard Square, we have grown to 11 retail locations, bringing our unparalleled customer experience to runners, walkers, and fitness enthusiasts across the Bay State.
Our story began in earnest in 1992, when Colin Peddie took over the reins of the one-store operation, offering the pioneering concept of bio-mechanical analysis during the shoe selection experience. Word of The Right Fit™ process spread, and soon the store became Cambridge’s very own runner’s hub.
Eager to grow our community, we opened our Wellesley store – “Marathon Sports West” in 1994 – and brought our product knowledge and customer service to the little shop sandwiched between routes 9 and 16.Since then we have opened 9 additional stores, covering the Boston metro area, north and south shores, and central and western Mass.
When you walk into one of our stores and take a look at all the products we offer, you might feel a little overwhelmed. But our Right Fit™ process makes the store experience easy, painless, and maybe even a little bit of fun.
Whether you're a runner, walker, gym rat, or just looking for comfort in your everyday life, we want to learn all about you. We'll inquire about your fitness and health goals, injury history, exercise frequency, and more.
DRESS FOR SUCCESS
We want to hear about what active clothing you already have so we can show you what's available. There is nothing worse than a cold day without a good base layer, or not having a supportive sports bra!
MEET YOUR FEET
Looking for a new pair of shoes or an insole? Strip down to your bare feet and help us get a full view of what's going on under your socks. Bare feet are a necessary step in the process because socks hide things like black toenails and calluses. Don't worry, we'll get you into a pair of comfy technical socks to try on with your shoes.
VISUAL GAIT ANALYSIS
We watch you walk without shoes to determine how your foot and ankle bear weight during the gait cycle. We assess 5 key variables: bone structure, foot rotation, pronation, stature, and foot shape. Based on all this info, we select a shoe as a starting point and get you moving!
COMPLETE THE PUZZLE
Depending on your needs, we may recommend other complementary products - orthotic insoles, injury prevention tools, hydration gear, nutrition, and more - to ensure total comfort during your workout and everyday life.
Using our DLL installer really is simple
OPTIMAL FIT DLL INSTALLATION
When a compatible version has been located by our DLL tool, a simple one-click installation is offered with the recommended DLL file version
INTUITIVE INTERFACE