ABOUT NELLY.COM

Nelly.com is a leading player in online fashion for fashion and beauty-conscious girls between the ages of 18 and 35 years old. Nelly inspires daily with new fashion from some of our 700 different brands. Here you'll find clothing, shoes, underwear, swimwear, beauty products, accessories, and sportswear for every occasion. We get in over 300 new products every day from internationally well-known fashion houses and the company's own brands, such as NLY Trend, NLY Shoes, NLY Lingerie, and NLY Design.

OUR CORE FUNCTION

Nelly.com has a wide selection of the latest fashion trends for the young, trendy and outgoing demographic.

OUR VISION

Nelly is to be the number one online fashion destination by providing inspiration and a wide selection of the latest trends and fashion musts for confident young women.

NELLY'S BRAND VALUES

Trendy

We know what's new, trendy and happening now. Our target demographic can always find the latest trends and must-haves with us.

Glamorous

We offer that extra touch of glam to complete your looks.

Inclusive

Everyone looking for more glam in their life is welcome.

Young

We always keep a young and fresh perspective.

SUSTAINABILITY AT NELLY NLY AB

We are currently working to update our sustainability strategy, which will take us into 2030. Our goal is to finish this plan in 2019. Our areas of focus are the Planet, People and Products. You can read below to find out what we’ve done in these areas throughout 2018/2019. Nelly NLY AB is part of Qliro Group and therefore does not have its own sustainability report. If you want to read Qliro Group’s sustainability report for 2018, you can find it at Qliro.com.