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We're revolutionising the way you find advice
Connecting you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants and bookkeepers, we’ve connected millions with the unbiased advice they need.
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Matching to your perfect adviser is easy, fast and free
" We’ve helped more than 10 million
people to find unbiased advice "
Life’s Biggest Decisions
Explore our treasury of tips and guides for every stage of life
Family matters
Managing your money
Pensions & retirement
We give you…
Choice
Unbiased lists over 27,000 professionals nationwide, giving you the widest choice of financial advisers, mortgage brokers and accountants in the UK. With our unique search tools you can choose the right professional for you, based on their qualifications, specialisms and other preferences. You choose how to find your professional — either by automatic matching or by browsing a list. You can choose to meet them face to face, online or on the phone. The first meeting is free, and if you then decide not to hire them, that’s your choice too. Above all, Unbiased helps you make the right choices for yourself and your family. Our site is built around the key choices that you’re likely to make throughout your life, with in-depth guidance to assist you at every step.
Simplicity
Using Unbiased is simplicity itself. You click a few options to describe what help you need, and we find the best available professional. We also make it easy to know what you’re looking for. So you don’t have to do a heap of research, or contact lots of firms before you find the right one. You just make one simple search, and we do the rest. Unbiased also makes big decisions easy to understand. Our expert writers provide simple guides on a huge range of topics relating to your money and lifestyle. We use clear, everyday language, and if a concept is tricky we walk you through it. Our free guidance will also help you decide if you need full advice. Finally, Unbiased makes life itself simpler by letting you manage all these key decisions in one place — either at home or on the go using our feature-packed mobile app.
Confidence
At Unbiased we want you to have the confidence to make life’s biggest decisions. So we give you the information you need to explore these key steps, and when you’re ready we put you in touch with the professionals you need to make them happen. You can also be confident that any professional you find through us will be unbiased and suitably qualified, and that all financial advisers and mortgage brokers are FCA-regulated . Your personal data is secure and never shared, so you’ll only be contacted by the professional who’s been matched to you. The biggest choices don’t happen very often, which means you may confront them with little or no experience. We take away the guesswork and uncertainty. As well as providing answers, we also offer guidance on what questions to ask — so you can live your life like an expert.
We are Unbiased…
When you find a professional with us, you can be sure they are unbiased. All the experts listed with us are regulated by the relevant official bodies, appropriately qualified and independent of product providers. Use our smart search to find exactly what you need in moments – including independent financial advice, the best mortgage, accounting services and more
Why use an adviser…
Professional advice can make a big difference at any significant life stage, from saving for your first home to planning your retirement. It’s not just about finding the best deals available from the whole of the market – even more importantly, you get personalised service from an expert who is focused on your best interests.
- Make the right choices for yourself and your family.
- Get help with buying a home, saving for the future, maximising your income and protecting your loved ones.
- Plan for the lifestyle you want both before and after retirement.
- Receive expert, unbiased advice.
How does Unbiased make money?
Finding a professional through Unbiased is free. Professionals can also appear on our site free of charge. However, those who are actively seeking new clients can choose to pay for a more detailed listing, and to be matched automatically with the most suitable clients according to their preferences. Professionals also pay us a small fee whenever they accept a new enquiry from a potential client.