Unbiased is the UK’s adviser-matching service, connecting consumers with independent financial advisers and mortgage brokers. Free to use, it lets you compare adviser credentials, read client reviews and arrange consultations for pensions, investments, mortgages and wider financial planning.
Why Unbiased
Top reasons to use Unbiased for finding regulated financial and mortgage advice.
How adviser matching works
Search by need — pensions, investments, retirement planning — then filter by qualifications, location and client ratings. Unbiased presents adviser profiles and contact details; you request an introduction and arrange a consultation directly. The platform facilitates connections and background information, but advice is provided by the professional you choose.
Mortgages and broker introductions
For purchase, remortgage or remortgage reviews, Unbiased lists mortgage brokers with regional expertise and lender panels. Compare experience, read client feedback and check fee structures before you book. Brokers will explain costs, lender options and next steps and can conduct the application process once engaged.
Services
Quick verdict
What we like
- Free to use for consumers — no platform fees
- Access to vetted, regulated advisers and brokers
- Compare multiple advisers and read client reviews
- Nationwide UK coverage with remote consultation options
Worth knowing
- Unbiased does not provide advice itself — it introduces advisers
- Quality, expertise and fees vary between individual advisers
- Service is focused on the UK market