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EE is the UK’s largest mobile network and retailer, blending nationwide 5G coverage with flagship smartphones, SIM plans and full‑fibre broadband. Shop online or in store for trade‑ins, upgrade options and bundled savings backed by in‑person support and EE Rewards for loyal customers.

Founded2010

Price$$

Main focusMobile phones & broadband

ShippingUK delivery

Why shop

Three strengths that define EE

01Nationwide 5G networkMarket-leading 5G coverage across city and suburban areas delivers faster speeds, lower latency and a consistently reliable connection for streaming and gaming.

02Curated device selectionExtensive range from flagship iPhones and Galaxies to budget phones, tablets, wearables and accessories, plus trade‑in values to reduce upgrade costs.

03Flexible plans & supportPay monthly, SIM‑only and broadband bundles, upgrade programmes and EE Rewards, with in‑store experts to set up devices and resolve issues.

Phones & plans

EE’s device offering focuses on the latest flagships alongside competitively priced midrange and entry models. Choose pay monthly contracts with generous data, SIM‑only plans for flexibility, or device financing and trade‑in credits when upgrading. Often first to offer new launches in the UK, EE pairs handset deals with perks like data boosts and early upgrade options for subscribers.

Home broadband & Wi‑Fi

EE sells full‑fibre and fibre‑assisted broadband packages with bundled Wi‑Fi discs and smart routers for whole‑home coverage. Installation options include self‑install and engineer visits where needed. Bundling broadband with mobile contracts can unlock savings and priority support, making EE a one‑stop choice for home connectivity and integrated account management.

What they sell

SmartphonesSIM-only plansPay monthly contracts5G plansHome broadbandTablets & wearablesAccessoriesSmart home devices

Our verdict

What we like

Excellent UK 5G coverage and network reliability
Wide selection of the latest flagship phones and trade‑in options
Convenient in‑store support plus online account management
Bundled savings when combining mobile and broadband services

Worth knowing

Typically pricier than many MVNOs and budget providers
Contract terms and upgrade rules can be complex
Customer service experiences vary by location and issue

FAQ

How long does delivery take?

Standard UK delivery is typically 1–3 working days; next‑day delivery is often available for phones. Broadband installation appointments are scheduled and may take longer depending on availability in your area.

What is the returns policy?

EE provides a cooling‑off period for online purchases (check your order terms). Faulty devices are covered by manufacturer warranties and EE support; unopened or returned items must meet return conditions to qualify for a refund.

Are there discounts or bundle deals?

Yes — EE runs promotions for new customers, upgrade offers for existing subscribers, and package savings when you bundle mobile with home broadband. Check EE Rewards and student or promotional offers for extra savings.