EE is the UK’s largest mobile network and retailer, blending nationwide 5G coverage with flagship smartphones, SIM plans and full‑fibre broadband. Shop online or in store for trade‑ins, upgrade options and bundled savings backed by in‑person support and EE Rewards for loyal customers.
Why shop
Three strengths that define EE
Phones & plans
EE’s device offering focuses on the latest flagships alongside competitively priced midrange and entry models. Choose pay monthly contracts with generous data, SIM‑only plans for flexibility, or device financing and trade‑in credits when upgrading. Often first to offer new launches in the UK, EE pairs handset deals with perks like data boosts and early upgrade options for subscribers.
Home broadband & Wi‑Fi
EE sells full‑fibre and fibre‑assisted broadband packages with bundled Wi‑Fi discs and smart routers for whole‑home coverage. Installation options include self‑install and engineer visits where needed. Bundling broadband with mobile contracts can unlock savings and priority support, making EE a one‑stop choice for home connectivity and integrated account management.
What they sell
Our verdict
What we like
- Excellent UK 5G coverage and network reliability
- Wide selection of the latest flagship phones and trade‑in options
- Convenient in‑store support plus online account management
- Bundled savings when combining mobile and broadband services
Worth knowing
- Typically pricier than many MVNOs and budget providers
- Contract terms and upgrade rules can be complex
- Customer service experiences vary by location and issue