Vineyard Vines outfits coastal-minded shoppers in bright, easygoing preppy apparel defined by its smiling whale. Rooted in Nantucket leisurewear, the brand specializes in polished polos, shirts, swim and kids' collections—approachable, colorful pieces built for resort weekends, summer days and everyday relaxed refinement.
Founded1998
Price tier$$
Main focusPreppy apparel & accessories
ShippingShips U.S. & select international destinations
Why Shop
Top reasons to choose vineyard vines.
01Signature preppy identityThe smiling whale and bright coastal palettes deliver instantly recognizable, timeless preppy style across men's, women's and children's collections.
02Quality for everyday wearDurable cottons, tailored polos and reliable swim fabrics combine casual comfort with attention to fit and finishing details.
03Resort-ready versatilitySeasonal prints and easy layering pieces move effortlessly from beach weekends to town—ideal for summer travel and laid-back wardrobes.
01
Polos, shirts & shirting
Vineyard Vines made its name on polos and button-downs that favor clean cuts, soft cottons and saturated colorways. Expect classic fits, the signature whale embroidery and nautical stripes—pieces that pair simply with chinos or shorts and transition easily from casual office to weekend boat days.
02
Swim, dresses & kids
Swim trunks, sundresses and coordinating children's looks emphasize quick-dry fabrics, bold prints and family-friendly matching styles. The brand's swimwear leans toward practical cuts with preppy prints, while dresses favor breezy silhouettes perfect for beach-to-dinner wear.
What They Sell
Men's ApparelWomen's ApparelKidsSwimwearAccessoriesFootwearOuterwear
Verdict
What we like
- Distinctive, cohesive brand aesthetic with instantly recognizable whale logo
- Reliable fabrics and consistent fits across staples like polos and shirts
- Strong kids' and family-matching offerings for coordinated looks
- Seasonal prints and colorways ideal for resort and summer wardrobes
Worth knowing
- Price point leans toward premium casual—sales less frequent than fast fashion
- Styles skew conservative; not for shoppers seeking cutting-edge trends
FAQ
What are the shipping options and delivery times?
Standard U.S. shipping typically arrives in 3–7 business days; expedited options are available at checkout. International shipping is offered to select countries with longer transit times and possible duties—check the site’s shipping page for exact rates and timelines.
What is the returns policy?
Most full-price items can be returned within 30 days in unworn condition with tags for a refund. Final sale items are excluded. Promotional and international return rules may differ—consult the returns page for instructions and any regional exceptions.
How can I get discounts or find sales?
Vineyard Vines runs seasonal sales, outlet promotions and occasional sitewide codes. Signing up for email yields early access and occasional offers; discounts and promo code eligibility vary by campaign.
