At first glance, Hertz.co.uk delivers a streamlined and professional appearance. The homepage is well-organized with a simple layout and a clear focus on usability. The booking interface is placed prominently on the front page, allowing users to quickly select their pickup and return locations, dates, times, and driver age. The minimalist design helps keep the user focused on the task without unnecessary distractions, which is crucial for a platform centered around service efficiency. The website loads quickly and performs reliably across devices, with mobile optimization that makes it just as functional on smartphones and tablets as on desktops.

One of the standout features of Hertz.co.uk is the clarity and flexibility of its booking process.

Users can select from a wide range of vehicle types, including economy cars, SUVs, vans, luxury vehicles, and electric models. The ability to filter by car class, transmission type, and fuel policy provides a customized experience that caters to various needs and preferences. Whether someone is planning a family holiday in the countryside, needs a van for moving house, or wants a sleek vehicle for a business trip, the platform offers plenty of options. Each vehicle listing includes clear descriptions, images, and detailed terms about mileage, deposit requirements, and included insurance, helping users make informed decisions.

The site also allows users to include extras like GPS navigation, child seats, additional drivers, and various protection packages. 

These add-ons are explained with transparency in terms of cost and coverage, making it easy to see how the total booking price is affected.

While car rental companies are often criticized for hidden fees and confusing small print, Hertz.co.uk does a decent job of disclosing the necessary details upfront. 

The inclusion of flexible rental options, such as free cancellation within a certain window or the ability to pay later, provides additional peace of mind.Hertz Gold Plus Rewards, the company’s loyalty program, is well integrated into the UK website. Returning customers are encouraged to log in or sign up to take advantage of benefits like faster check-in, vehicle upgrades, and points accumulation. 

The account dashboard is user-friendly, allowing customers to view upcoming reservations, track their rewards, and access rental history.

This kind of loyalty ecosystem can be a deciding factor for frequent renters, especially business travelers who prioritize speed and convenience.

In terms of pricing, Hertz is generally positioned in the mid-to-upper tier of the rental market. It's not the cheapest option, but the brand’s emphasis on reliability, customer support, and vehicle quality justifies the pricing for many users. Hertz.co.uk frequently features promotional offers, seasonal discounts, and partner deals, which are displayed clearly throughout the site. 

While price comparison with budget rental companies may show a difference, many customers are willing to pay a premium for the assurance that Hertz provides in terms of vehicle condition and service standards.Customer service is another pillar of the Hertz experience, and the UK website includes various support channels.

There is a detailed FAQ section covering topics from insurance policies to fuel charges, along with contact options via phone or email. A useful live chat feature is sometimes available during business hours, offering real-time help for immediate queries. The “Manage Booking” feature allows customers to easily update or cancel their rentals online without needing to go through a call center, which adds convenience and flexibility.

The site also offers content and tips to assist travelers, including driving advice for foreign visitors in the UK, policies on toll roads and congestion zones, and guidance for electric vehicle charging. These resources enhance the user experience, especially for international customers who may be unfamiliar with UK road regulations or logistics.

From a technical perspective, Hertz.co.uk performs well. Page transitions are smooth, buttons are responsive, and the overall checkout process is secure and straightforward. Payments can be made via credit cards, and the site uses robust encryption to protect customer data. Confirmation emails are sent promptly with all relevant details, and there’s a strong emphasis on transparency throughout the transaction.One area that could be improved is the clarity of location-specific policies. While the site attempts to generalize terms, certain locations—particularly airport branches—may have different rules regarding operating hours, after-hours drop-off, or required documentation. While these are usually outlined in the booking summary or confirmation, more prominent warnings or location-specific pop-ups would be beneficial to avoid confusion or last-minute surprises.