Finance

m1.com

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M1 blends self-directed brokerage and automated investing into a single, polished app. Build custom “pies,” buy fractional shares, borrow against portfolios, and use an integrated Spend checking card—an elegant, low-cost fintech platform built for U.S. investors since 2015.

Founded2015
Price tier$ (low-cost)
FocusAutomated investing & banking
AvailabilityU.S. residents only

Why M1

Top reasons to choose M1.

01Customizable portfoliosConstruct precise 'pies' of stocks and ETFs with fractional shares, scheduled deposits, and automatic rebalancing to maintain target allocations effortlessly.
02Integrated bankingM1 Spend checking and its debit card connect directly to investment accounts for seamless cash movement, mobile deposits, and everyday spending.
03Low-cost automationCommission-free trades, recurring investing, and automated rebalancing deliver a disciplined, cost-conscious experience for hands-off or active investors alike.
01

M1 Spend debit card

M1's physical debit card links to M1 Spend checking, letting clients move cash between banking and investing without friction. The card supports mobile wallets and virtual cards for secure online shopping, and activation is handled inside the app. Cards are mailed to U.S. addresses with standard delivery timelines; contact support for expedited replacement if needed.

debit card closeup
02

The mobile investing experience

The M1 mobile app is the core experience: build customizable pies, buy fractional shares, schedule recurring deposits, and trigger one-click rebalances. Trades execute during scheduled windows to enable fractional investing and automated portfolio management. M1 Borrow and M1 Plus add margin access, higher cash rates, and member perks. Customer support and in-app educational resources guide new users.

smartphone app screen

What they sell

Taxable brokerage accountsRoth IRATraditional IRASEP IRACustodial (UTMA/UGMA) accountsM1 Spend (checking)M1 Borrow (margin lending)M1 Plus subscription

Editorial verdict

What we like

  • Fractional shares and customizable 'pies' for precise allocation
  • Commission-free trades and low-cost automated investing
  • Integrated banking and investing in one app
  • Automatic rebalancing and scheduled investments

Worth knowing

  • Only available to U.S. residents
  • No live, dedicated financial advisors for bespoke advice
  • Trades execute in scheduled windows rather than continuous market hours

FAQ

Does M1 mail physical debit cards?
Yes. Physical M1 Spend debit cards are mailed to U.S. addresses. Activation and virtual-card setup occur in the app; delivery times follow standard mail timelines.
How do withdrawals, transfers, or account closures work?
You can withdraw cash or transfer assets via standard brokerage processes (ACH, ACATS). Transfers and closures follow industry timelines; consult M1’s help center for step-by-step instructions and checklist items.
Are there discounts, promotions, or membership perks?
M1 Plus is a paid membership that unlocks perks like higher interest on cash and trading benefits. Occasional referral bonuses or site promotions may be available—check M1’s promotions page for current offers.