Fidelity.co.uk is the UK arm of Fidelity’s global investment business, offering ISAs, SIPPs, share-dealing and a broad fund supermarket. It combines in-house active managers, extensive research and a polished online platform aimed at private investors and financial advisers.
Why Fidelity
Key strengths that define Fidelity’s UK platform.
Fund supermarket & active strategies
Fidelity’s fund supermarket is a core offering: dozens of proprietary funds alongside selected third‑party managers. Investors can build diversified portfolios across equities, fixed income and thematic strategies, all accompanied by downloadable factsheets, performance histories and manager commentary to support allocation decisions.
Platform features and share dealing
The Fidelity platform combines ISA and SIPP accounts with straight‑through share dealing and ETF trading. Expect a clean web interface, mobile app access, real‑time quotes, alerts and basic portfolio planning tools — enough for active DIY investors seeking control without enterprise complexity.
What they offer
Our verdict
What we like
- Wide selection of in‑house and third‑party funds with strong manager research.
- User-friendly web and mobile platforms with real‑time market access.
- Competitive fee structure for mid‑to‑large portfolios and active savers.
- Clear, downloadable fund factsheets and manager commentary.
Worth knowing
- Platform fees can be less competitive for very small balances.
- Limited face‑to‑face branch network compared with some high‑street banks.