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A New Perspective on Performance Apparel
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel. Our Investment in Happiness is more than our product guarantee and our commitment to a great experience for our customers. It’s our philosophy on doing business and it’s symbolic of how we care for our team, our community, the natural environment and most importantly, each other. At Vuori our guiding principles are simple...we aim to make great products, be in great relationships and live extraordinary lives.
We require all of our suppliers to sign and adhere to the Vuori Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
Our mission is to create quality products for your pursuit of a happy life; empowering deeper connections with fitness, nature, creativity, and community. Guided by our values and the coastal California lifestyle, we’re simply happier on a healthy planet. That’s why our approach to sustainability is fivefold, focused on the materials we work with, reduction of waste, offsetting 100% of our carbon footprint, social responsibility and community leadership.
Each piece is functionally built with durable performance material to withstand the toughest workouts, but designed with next-level comfort top of mind and a more casual aesthetic that effortlessly transitions into everyday life.