Sweaty Betty

Someone who works out, but definitely likes cake.

Founded in 1998 by Tamara Hill-Norton, Sweaty Betty has been shaking up the activewear market for 20 years. Designed by women for women, our goal is to make you feel powerful and amazing from studio to street with the best fit and fabric. Have we got bum-sculpting leggings? You bet your ass.

Our Story

Growing up living an active lifestyle, Sweaty Betty began after our founder Tamara spotted a gap in the activewear market. After moving to London, she was shocked to find that the women’s sportswear on offer was dark and uninspiring, so embarked on a mission to create beautiful clothes for women who lived similar lifestyles.

You do the dreaming and we will handle the printing.

From Notting Hill to

San Francisco

It’s safe to say we’ve travelled far in 20 years. Starting with one shop in Notting Hill, which Tamara ran all on her own over Christmas, we now have over 60 shops globally, including a flagship shop on Carnaby Street and concessions in Harrods and Bloomingdale's.

Design Process

Every collection is inspired by our founder Tamara’s love of travel, and this fused with our inherent London style creates collections which are uniquely Sweaty Betty. Ever changing season to season, you’ll find new prints, fashion pieces and our signature bum-sculpting leggings to take you from studio to street.

Based in London, our all-female team are on a constant mission to create beautiful and technical clothes to flatter a woman’s body, especially the bum. We test everything in-house to check it really performs, with our team trying each piece out multiple times before it’s signed off. We even take a shower in our jackets to ensure they’re water resistant.