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Our Mission
WE ARE DEDICATED TO INSPIRING CREATIVE SPIRITS WHO WANT A SIMPLE AND BEAUTIFUL WAY TO BRING MEMORIES TO LIFE, BECAUSE WE ARE PASSIONATE ABOUT CREATING BURSTS OF HAPPINESS THAT LAST THROUGHOUT GENERATIONS.
Picaboo enables people to easily create beautiful photo products such as photo books, cards, calendars and canvas prints. We also seek to inspire people to live their best lives by sharing content rooted in topics we believe contribute to making the world a better place.
Our corporate values reflect a culture of caring – both for our employees and our customers – and in taking pride in bringing thousands of smiles to the faces of our customers every day through our high quality photo products. We are able to do this while supporting the causes that we care about, helping others to live their best lives, and ultimately making the world a better place.
We came out with prototype photo album software in 2004, and almost immediately we got feedback — ‘How can we order the albums?’ — there was no industry for that yet.” -Howard Field, Co-Founder
Picaboo, named from a fishing trip to Picabo, ID and a play on the word “Peek-A-Boo”, was founded in 2002 by Howard Field and Kevin McCurdy, two college friends who believed memories are a fundamentally important part of the human experience and deserve to be preserved, shared, and enjoyed in meaningful ways.