Inside New Balance

We stand for something bigger than sneakers. We champion those who are fearlessly driven by their passions. We elevate sport. We do right by people and the planet. Together, we drive meaningful change in communities around the world.

Our goal is to help you achieve yours. At New Balance, our job is to aid athletes in their pursuits, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle. Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.

"It’s easy to measure New Balance’s remarkable growth by tracking product development, global sales and marketing and building expansion. It’s not as easy to measure the growth of what’s behind it all: people. Our associates come together from all parts of the world with unique backgrounds and experiences. It is that powerful combination, bound by our core values that make us an innovative and winning team. Together we can continue to infuse creativity into everything we do to create the next successful chapter of this great company.

"Our mission is to put the body in motion with the most advanced footwear technology on the planet. By joining our Wear test team, you can help our products reach even greater heights. We stand behind the quality of official New Balance products and appreciate your help in reporting fake websites or gear touting our trusted American brand.

The establishment of New Balance Foundation by Jim and Anne Davis in 1981 demonstrated tremendous foresight as New Balance embraced Responsible Leadership and established philanthropic goals focused on supporting vibrant communities and promoting good health for all. The Foundation remains steadfast in its mission to drive positive change in our global communities with an enduring commitment to preventing childhood obesity and championing the future success of today’s youth. To that end, New Balance Foundation has donated more than $100 million dollars to non‑profit organizations.