G-Star (G-Star RAW) merges Amsterdam-born denim craft with industrial, utility-driven design. Known for raw denim, architectural cuts and a sustainability push, the label updates workwear and streetwear for contemporary wardrobes with distinctive construction and premium finishes.
Founded1989 (Amsterdam)
Price tier$$
Main focusDenim & urban streetwear
ShippingShips internationally
Why Shop
Three reasons G-Star stands out.
01Denim InnovationSignature raw-denim treatments and experimental cuts deliver standout silhouettes with authentic, durable construction and an unmistakable urban attitude.
02Sustainable StepsOngoing use of recycled materials and water-saving production reflect measurable commitments to more responsible denim manufacturing.
03Utility-Driven StyleWorkwear details, functional pockets and architectural seams translate into pieces that feel purposeful yet fashion-forward.
01
The Jeans: Raw & Reinvented
G-Star’s jeans are the brand’s signature: raw and rigid denim options alongside pre-washed fits. Expect strong construction, unique paneling and tapered to relaxed silhouettes. Pair a mid-blue raw pair with chunky sneakers or a structured coat — ideal for building a durable, versatile wardrobe centerpiece.
02
Outerwear & Utility Jackets
Jackets emphasize technical details — reinforced seams, multi-pocket fronts and military-inspired proportions. Lightweight shells, denim truckers and padded parkas bridge function and style, making them reliable layering pieces for citywear and travel.
Shop Categories
Men's JeansWomen's JeansJackets & CoatsShirtsKnitwearFootwearBags & AccessoriesDenim Collections
Our Verdict
What we like
- Distinctive, construction-focused denim and tailoring
- Visible commitments to recycled materials and water reduction
- Durable pieces that wear in with character
- Clear streetwear-meets-utility aesthetic
Worth knowing
- Price sits above fast-fashion levels
- Some fits run slim and may not suit every body type
- Certain limited pieces sell out quickly
FAQ
Where does G-Star ship?
G-Star ships internationally from regional sites. Delivery options include standard and express; customs or duties may apply depending on destination. Exact costs and times appear at checkout.
What is the returns policy?
Most regions offer returns within 30 days in original condition with tags attached. Regional terms can vary, so check the Returns section on your local G-Star site for details and instructions.
Are there discounts or promotions?
G-Star runs seasonal sales and site promotions; newsletter subscribers often receive exclusive previews and codes. Student and additional discounts depend on region and occasional partnerships—check the website for current offers.
