Burkes Outlet is a privately held company, rich in tradition, owned by the founding family and its employees. Beall's, Inc. is the parent company of Burkes Outlet Stores, Inc. The corporation operates over 500 retail stores. Since its modest beginnings in 1915 Bealls has grown to be a major employer in the state of Florida as well as a valued asset to the communities it serves.

Customers can find brand name apparel and accessories for the entire family at up to 70% off other stores prices everyday. In addition most stores carry shoes, home furnishings, gifts, and toys. Our stores are designed to serve customers of all ages and income levels. We pride ourselves in offering great assortments at great prices everyday. 

In 1940, Robert Beall's son, E.R., joined the family business following his graduation from the University of Florida. In 1946, father and son changed the name to Beall's Department Store* (see note at bottom).  Robert Beall ran the original downtown store until just a few months before his death, at age 86. The store continued to operate until 1987 when it was torn down for new construction. The proceeds from the sale of the building were used to establish the R.M. Beall, Sr. Foundation which supports youth and education.

In 1970, E.R.'s son, Robert M. Beall, II (Bob) joined the business after completing his military duty and earning an MBA at New York University. The three generations were active in the company until Robert, Sr. died in 1979. In 1980, when Bob Beall assumed the presidency, the chain had grown to $38 million in annual sales. The fourth generation of family service began in 2004 when Bob Beall's son completed his MBA and joined the organization.

The Dollar Limit

1915 Robert M. Beall, Sr., age 22, opened a dry goods store in the small pioneer community of Bradentown (now Bradenton), FL. At that time the town had a population of just over 3,000 people. Beall wanted to devote his entire investment of $2,500 on stock. When the wooden boxes of goods arrived by train, he emptied them and overturned the crates for display tables. Nothing he sold cost over $1.00, so he named his store the Dollar Limit.

Five Dollar Limit

With the inflation that followed World War I, prices increased and in 1918 he changed the name of the store to the Five Dollar Limit. As his business grew he bought property and built a larger store a few blocks away on Manatee Avenue. The store prospered in the boom 1920s and weathered the hard times that followed.