nowtvcom

NOW TV packages Sky’s premium channels into flexible, no-contract passes. Pick Entertainment, Cinema, Sports or Hayu and stream movies, series and live sport on smart TVs, consoles and mobile without a long-term subscription.

Founded2012

Price tier$

Main focusPay-as-you-go streaming passes & devices

AvailabilityUK, Ireland, Italy, Germany, Austria

Why choose

Flexible passes, premium shows, no long-term commitment.

01Flexible PassesChoose day, monthly or seasonal passes for Entertainment, Cinema, Sport or Hayu—pay only for what you watch, when you want it.

02Premium ContentAccess recent box sets, first-run movies and live sports from Sky and partner networks, plus exclusive reality TV on Hayu.

03Easy Device AccessStream across smart TVs, mobiles, consoles and the NOW TV Smart Stick with simple setup and cross-device sign-in.

Entertainment & Cinema Passes

NOW TV’s Entertainment and Cinema passes are designed for binge-ready audiences: box sets, new movie releases and on-demand library titles. Stream instantly on smart TVs, phones, tablets and consoles; add Boost for improved picture and extra simultaneous streams. Ideal for short-term viewing—holiday seasons, show drops or catching up without committing to a full annual subscription.

Live Sport and Short-Term Access

The Sports pass offers live matches, highlights and competition coverage with flexible purchase options, including day and monthly passes where available. Expect fast match playback and mobile streaming for away viewing; rights vary by competition and market, so check schedules. Pair with compatible devices or the Smart Stick for the fullest live-match experience.

What to buy

Entertainment PassCinema PassSports PassHayu (reality TV)Kids & FamilyStreaming DevicesBoost add-onGift Vouchers

Bottom line

What we like

Truly no-contract, pay-as-you-go passes
Large library of TV series and recent films
Compatible with most smart TVs and devices
Frequent introductory promotions for new customers

Worth knowing

Geographic availability and rights restrictions vary by country
Live sports can be costly and subject to blackout rules

Need help

How do I receive my pass — is anything shipped?

Passes are delivered digitally to your NOW account immediately after purchase. Physical streaming devices (Smart Stick) are shipped to your address and subject to standard delivery times.

Can I return or get refunds?

Digital passes are non-refundable once activated; check local consumer rights for exceptions. Physical devices can be returned under the retailer’s returns policy—see NOW TV device terms for details.

Are discounts or free trials available?

NOW TV regularly runs introductory offers and limited free trials for new customers. Student or seasonal promos occasionally appear—check the NOW TV offers page for current deals.