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Our mission is to help you take back control of your data privacy
Data brokers collect your personal information and sell it to other companies with just a few clicks of the mouse. We want to help you take back your data just as easily.
We deal with data brokers on your behalf so that you don’t have to spend hundreds of hours jumping through hoops.
What is Incogni?
Incogni is a subscription-based service that helps users exercise their right to make data brokers delete their personal information. Incogni automatically removes users’ data from hundreds of data brokers’ databases and conducts regular sweeps to ensure brokers don’t add the information again.
Is Incogni legit?
Yes, Incogni is a legit legal entity that follows the guidelines of data privacy laws such as the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the UK GDPR. Incogni also works with consumer protection agencies to protect the rights of its customers.
Incogni provides improved protection from:
Hackers and cyber-attacks such as phishing or identity theft.
Your most personal information, including where you live, your phone number, and even where you like to hang out on the weekends falling into the wrong hands.
Invasive shadow profiles that can use your online activity to influence behavior and worldviews such as your political affiliations.
How we do it
We provide an affordable, effective, and user-friendly data removal tool.
We use the GDPR, CCPA, and other applicable privacy laws to make data brokers remove your personal information from their databases.
We work with consumer privacy advocacy groups to spread awareness and promote better data privacy laws.
How data brokers affect you
The connection between data brokers selling your personal information and their consequences can be easily overlooked. Here’s what it can look like:
Your data was leaked in a data broker security breach and now an identity thief is using your credentials to make large purchases.
You looked up some medical symptoms online and suddenly your health insurance rates are significantly higher with no explanation.
You signed up for a loyalty program and are targeted by a fake lottery scam soon after.
Saving you ±304 hours of work
According to our research, it would take you around 304 hours to look up data brokers that might have your personal information, contact each broker, and complete their opt-out processes. Plus additional hours to re-do the opt-out process regularly if you want to make sure your data stays off their databases.
We automate the entire process to save you precious time.
Empowering our users with knowledge
Helping you remove your personal information from data brokers isn’t enough. An important part of our mission here at Incogni is to empower you to protect yourself online in an age when data is worth more than oil.
We do this by writing educational blog posts, sending out bi-monthly informational newsletters and privacy guides, and reporting on important data privacy news on social media.
How does Incogni work?
Incogni makes a list of data brokers likely to have each customer’s information and sends removal requests to those companies. We also follow up on rejected requests with consumer protection agencies and regularly re-do the opt-out process to make sure the customer’s data stays off the market.