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The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover.
Berkley® Bait: Our Science, Your Catch
At Berkeley®, we know what makes a fish strike. Since our inception, our ideas and products have changed the world of fishing. Our bait is the result of extensive research in R&D laboratories that measure fish reaction to color, scent, sight, and sound.
We collect real-world data from the pros, test, test, and test again, analyze the results, and repeat. We combine that into superior manufacturing of the broadest array of innovative bait and tackle.
Because we understand fish, the Berkley® line of Hard Bait, Soft Bait, PowerBait®, Fish Dough, and Fish Attractant outperform every bait in the marketplace, and rival live bait like no other manufacturer can.
Make no mistake, it’s a whole new world out there, with our data-driven insight into the biology of fish leading the way. Now that we’ve done the science, you can catch the fish.
Berkley® Fishing Lines: Passion & Innovation
Why choose a Berkley® Fishing Line? Because it is scientifically proven to help you catch more fish. At Berkley®, our passion for fishing combined with leading edge technology has resulted in performance advances in innovative fishing tackle throughout the industry, and our Fishing Line is no exception.
Fishing Line is a precisely designed tool chosen for your specific application. But most importantly, your line connects you to your fish. So, when it comes to engineering the perfect line, our mission to help you catch more fish is unwavering.
Today, the new generation of Berkley® Fishing Line represents a revolution in line that incorporates advances in synthetic fibers, braided lines, and materials with strength and refractive qualities to provide anglers with line that moves with stealth beneath the surface, makes baits come alive, and withstands the abrasive mouths of hard fighting fish every time.
The scientists at Berkley® have worked diligently to create the next generation of Fishing Line.
We’ve logged countless hours devoting time and energy into engineering the perfect line for every water condition, fish species, and fishing technique. We rely on science: at our R&D labs in Spirit Lake, Iowa, we test, evaluate prototypes, and determine which line performs best in every fishing scenario.
That’s all before we take our line to the water to perform in real world fishing environments.
We refine, test, refine, and test again until we’re confident we’ve developed the most advanced line you can buy for the best cast you’ve ever made.