jtvcom

JTV (Jewelry Television) pairs live, host-led broadcasts with a deep online catalog of gemstones, fine and fashion jewelry, and jewelry-making supplies. Expect broad gemstone choices, frequent on-air deals and flexible payments — a practical destination for collectors, gift buyers and DIY makers.

Price tier$$

Main focusGemstones, fine jewelry & beads

Sales channelsLive TV shows plus online store

ShippingShips across the U.S.; select international options

Why Shop Here

Top reasons shoppers return to JTV

01Exceptional gemstone varietyExtensive loose stones and finished pieces — from sapphires and opals to rare collector gems — with broad cut, size and origin options.

02Live deals and flexible paymentsDaily live presentations deliver time-limited prices and FlexPay installments, making higher-value pieces more approachable for many buyers.

03Product detail and educationOn-air hosts and online listings provide close-up imagery, gem descriptions and buying guidance for both first-time and experienced shoppers.

Loose gemstones — pick by eye

JTV’s loose gemstone selection is a standout for collectors and designers. Listings include detailed photos, carat weight, cut and origin notes; many pieces are shown live on camera so you can judge color and brilliance in real time. Ideal for custom projects, the site also offers beads and cabochons for makers seeking specific sizes and colors.

Engagement rings and settings

From classic solitaires to halo settings and lab-grown diamond alternatives, JTV covers engagement ring styles at multiple price points. Product pages list carat, color and clarity when available, and many pieces are eligible for FlexPay. Helpful on-air demos show scale and sparkle, while ring-sizing and appraisal guidance ease the purchase of an important, personal piece.

What They Sell

Loose GemstonesDiamond JewelryEngagement RingsGemstone JewelryBeads & FindingsJewelry Making SuppliesWatchesBirthstone Jewelry

Our Verdict

What we like

Huge selection of loose gems and finished jewelry across price points
Frequent live promotions and FlexPay installment options
Educational, close-up presentations help evaluate color and cut
Range of supplies for DIY jewelry makers

Worth knowing

Live, rapid-fire presentations can feel high-pressure for some shoppers
Quality and finish vary between brands and vendors
International shipping options are limited compared with U.S. coverage

FAQ

How long does shipping take?

Standard and expedited domestic shipping options are offered; delivery speed varies by service selected. Check the item page and checkout for specific transit estimates and any free-shipping promotions.

What is the returns policy?

Most items can be returned within the period shown on the product page; exceptions apply for custom or final-sale items. Always review the returns details on the listing before purchase.

Are there discounts or payment plans?

Yes—JTV frequently runs on-air deals and site promotions. Flexible payment plans (FlexPay) are available on many items to spread cost over installments.