Browns changed the course of fashion retail history when it opened in 1970, as a leader in fashion and the UK's first multi-brand luxury boutique. A champion of next generation design, Browns continues its legacy, sourcing fresh talent to add to its ever-growing community of creative innovators. 

Introducing... Browns Joan and Sidney Burstein purchase Browns from Sir William Piggott Brown in 1968. In 1970, they launch their new luxury fashion boutique on South Molton Street in the heart of London’s Mayfair.

Browns Opens A Second Boutique Expanding their horizons further, in 1976 Browns opens up on Sloane Street, in another of London’s most luxurious destinations. Browns South Molton Street Expands Between 1970 and 1979 Browns grew to include shops 27,26,25 and 23 South Molton Street. At a time when there were no multi-brand luxury boutiques, Joan Burstein (affectionately known as Mrs B) and her husband Sidney changed the course of retail and fashion history.  Studio 54 After a chance meeting between Mrs B and Calvin Klein at Studio 54, 1981 sees the UK launch of Calvin Klein at Browns South Molton Street. Championing New Designers After seeing John Galliano's graduate show at Central Saint Martins, Mrs B buys the entire collection and displays it in the windows of Browns South Molton Street.