Entertainment
DIRECTV NOW

DIRECTV NOW

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DIRECTV NOW (AT&T TV Now) packages live, cable-style television into streaming apps for smart TVs, phones and streaming players. Expect broad network and sports coverage, easy signup, and app-based viewing that replaces a cable box without hardware shipping or installation.

Founded2016
Price tier$$
Main focusLive TV streaming
AvailabilityUnited States only

Why choose DIRECTV NOW

Top reasons VIP shoppers pick this service

01Extensive channel lineupPackages include major broadcast networks, national cable channels and strong sports coverage — everything cable customers expect without a set‑top box.
02Cross‑platform appsNative apps for smart TVs, streaming players, tablets and phones make it simple to watch live and on‑demand programming anywhere.
03Flexible subscriptionSign up online with month‑to‑month plans, add premium channels or sports packages, and cancel without long‑term equipment contracts.
01

High‑definition streaming on your TV

DIRECTV NOW is built to feel like cable on your existing television. The service streams in HD to smart TVs, Apple TV, Roku and Amazon Fire devices, delivering live network feeds and on‑demand shows. Setup is plug‑and‑play: download the app, sign in, and start watching channels you recognize — no physical box or technician visit required.

smart TV and remote
02

Live sports and event coverage

Sports fans will find live national and regional games across major channels and sports tiers. Stream big events on mobile or cast to a larger screen; add premium sports packages when available. Note that local channel availability and premium add‑ons vary by market, so check listings for local station and blackout details before subscribing.

tablet showing sports

Channel categories

Live TV plansSports channelsNews networksEntertainment & dramaKids & familyPremium channel add‑onsOn‑demand library

Our verdict

What we like

  • Broad channel selection that mimics traditional cable
  • Apps across smart TV platforms and mobile devices
  • Quick online sign-up with no equipment shipping
  • Add premium channels and sports packages a la carte

Worth knowing

  • Pricing can rise with add‑ons; total monthly cost may exceed expectations
  • DVR features and storage limits vary and may require extra fees

Common questions

Do you ship anything to my home?
No — DIRECTV NOW is a streaming service. There is no equipment shipping; everything works through device apps on smart TVs, streaming players, phones and tablets.
What is the cancellation or return policy?
Subscriptions are month‑to‑month and can be canceled online at any time. There are no physical returns; billing and prorated refunds depend on current terms at sign‑up.
Are there discounts or promotions?
Promotions and introductory offers change frequently. New customers often receive discounted rates or free trial periods, and AT&T customers may see bundle pricing — check current offers on the site.