trinnylondoncom

Trinny London rethinks everyday beauty with smart, travel-ready formulas and a founder-driven vision. Best known for its colour-matching tools and multi‑use makeup sticks, the British brand pairs skin-first skincare with wearable cosmetics that simplify routines and deliver polished, camera-ready results wherever you are.

Founded2017

Price level$$

FocusMakeup & skincare

ShippingInternational (US, UK, EU, CA, AU)

Why Shop

The top reasons customers choose Trinny London

01Precision colour-matchingProprietary tools and smart swatches make finding your correct shades fast—minimising guesswork and online returns.

02Multi-use, travel-ready formulasCream sticks and compact textures double as blush, lip and eye products—designed for speed, portability and polished layering.

03Founder-led credibilityTrinny Woodall’s hands-on approach and visible product testing create a distinctively practical, beauty-with-benefit ethos.

Signature makeup sticks

Trinny’s makeup sticks are the brand’s hallmark: weighty, creamy tubes that blend seamlessly for cheek, lip and eye. Their pigments are buildable yet natural, formulated for easy on-the-go application. Many shades are curated to flatter a range of skin tones, and the packaging is travel-friendly—ideal for quick touch-ups or a pared-back, multi-product routine.

Foundations and skin tints

Foundations and skin tints emphasize a skin-first finish—sheer to medium coverage with modern, dewy textures. Formulas aim to even tone while letting natural skin show through, making them popular for everyday wear and photography. Shade guides and online tools help match tones, though testers or home swatches are recommended for precision.

What They Sell

Foundations & TintsConcealersMakeup SticksEye ColourLip ColourSkincarePrimers & HighlightersGift Sets

Verdict

What we like

Smart shade tools reduce guesswork when buying online
Versatile, travel-friendly multi-use formulas
Polished, modern packaging with a strong founder-led identity
Skin-first finishes that photograph well

Worth knowing

Higher price point than mass-market drugstore brands
Some products may have limited shade depth for very deep skin tones
Mostly online-first experience makes in-person testing less available

FAQ

Do you ship internationally?

Yes. Trinny London ships to multiple international markets, including the US, UK, EU, Canada and Australia. Shipping options and costs vary by country at checkout.

What is the returns policy?

Trinny offers a limited returns window—check the site for exact country-specific terms. For hygiene reasons, opened or used makeup may have return restrictions; unopened items are generally easier to return.

Are there discounts or first-order offers?

The brand runs occasional promotions and bundle discounts. Signing up for email communications often provides first-order welcome offers and updates on sales.