Beautyc/Pharmacy
DECIEM The Abnormal Beauty Company

DECIEM The Abnormal Beauty Company

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DECIEM, the Toronto-born Abnormal Beauty Company behind The Ordinary, democratizes clinical skincare. Expect straightforward formulations, lab-style ingredient lists and high-potency actives across brands like The Ordinary, NIOD and Hylamide — all delivered with minimalist packaging and exceptional price accessibility.

Founded2013 (Toronto)
Price tier$
Main focusClinical-strength skincare & serums
ShippingInternational shipping available

Why shop here

Core reasons customers choose DECIEM

01Clinical actives, affordably pricedHigh-concentration ingredients—retinoids, vitamin C, acids—priced to remove the luxury markup, letting you build an effective routine without splurging.
02Radical transparencyClear labels, INCI-forward product names and published concentrations mean you know exactly what you're applying and why it works.
03Curated specialist brandsMultiple in-house lines—The Ordinary, NIOD, Hylamide—cater to beginners and skin-science enthusiasts with targeted, research-led formulations.
01

Hero serums and targeted treatments

DECIEM's best-known offerings are dropper-style serums: hyaluronic acids, niacinamide, strong retinoids and concentrated acids sold at unmatched prices. The Ordinary made actives approachable by simplifying names and instructions, so layering, pairing and potency are front of mind for shoppers who want clinical results without a dermatologist's price tag.

serum droppers closeup
02

Advanced lines for skin enthusiasts

Beyond basics, NIOD and Hylamide deliver experimental formulations and advanced delivery technologies for enthusiasts seeking next-level routines. Expect complex textures, specialist boosters and performance-driven moisturizers that reward careful use—and diligent patch testing—while catering to those who favor efficacy and innovation.

moisturizer jars stacked

What they sell

Serums & TreatmentsMoisturizersCleansersSunscreensEye CareFacial OilsHaircareBody Care

Our verdict

What we like

  • High-potency actives at accessible price points
  • Ingredient transparency and clear labeling
  • Range from beginner basics to advanced formulations
  • Wide online availability across regions

Worth knowing

  • Potent formulations can irritate sensitive skin without careful use
  • Popular items may sell out frequently
  • Minimalist packaging may feel clinical rather than luxe

Top questions

Where does DECIEM ship and how long does delivery take?
DECIEM offers international shipping from regional distribution centers. Delivery windows vary by country—typically a few business days to two weeks—depending on service level and destination. Expedited options are usually available at checkout.
What is the returns policy?
Most orders can be returned within 30 days of delivery; policies vary by region and by whether products are opened. Check DECIEM's official returns page for full details and any local exceptions before initiating a return.
Are there discounts, bundles or first-time offers?
DECIEM runs occasional promotions, gift sets and value bundles. Sign up for email alerts to catch limited offers; discounts and loyalty perks vary by market—there is no universal student discount listed.
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