We believe that wine is for everyone

That's why we tailor every piece of our experience to our individual members – from our curated selection of international wines, to our approachable wine education, and our personalized concierge service.

Everything is designed with you in mind.

Created by two MIT grads with a passion for wine

The idea for Bright Cellars came to us in 2013 after graduating from MIT. We were craft beer and cocktail connoisseurs, but realized we didn’t know the first thing when it came to wine. We were facing a vast and complex market that felt unapproachable. In our quest to learn more about wine and our own palates, we came up short.

We created Bright Cellars and the Bright Points algorithm to fill this gap – allowing us to not only deliver excellent wine to our members, but also give them the added bonus of learning about their own tastes.

We founded Bright Cellars with the belief that wine is for everyone.

Providing our members with wine that's not just excellent, but also personally matched to their palates takes a special set of expertise. Our data engineers work with our in-house sommeliers to sample and score wines on a tasting rubric that our algorithm uses to match you with wine you're sure to love.

We're experts in all things wine

Wine tasting is nuanced and dynamic. Luckily, we have the in-house expertise to handle the ins and outs of complex flavors, new styles, and little-known regions – all to deliver excellent wine to your door.

Curated from around the world

Only 1 in 12 wines we taste at Bright Cellars make it into monthly collections. Your matches are selected from these collections of the best to fit you! We focus on finding unique, hidden gems from small vineyards from all over the world, including Italy, Spain, Portugal, and South America.