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About GfK
We are revolutionizing real-time access to critical knowledge
In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.
We are independent and trusted GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks. We turn knowledge into an engine for sustainable growth for the shapers of tomorrow.
As a global company, it is our responsibility to foster a working culture of trust and respect across the entire GfK network where no form of discrimination or harassment will be tolerated. All parties within the company commit to continuously support the development of a fair-minded work environment. The GfK Social Charter defines the social rights and ethic policies which guide our companies around the world.
Data and science innovation since 1934
GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.
Our code of conduct
GfK has built a reputation for smart, relevant and reliable data thanks to our collective efforts over the past decades. Our revised Code of Conduct outlines how we work to preserve this status. At GfK, we encourage talents around the world to take the opportunity to leave their own footprint in an international company on our exciting journey.