A regularly scheduled newsletter can have an incredible impact on your overall email newsletter strategy, fostering customer loyalty and providing a powerful channel for two-way communication. Traditional newsletters were sporadic emails that were sent to the sweats with new brand updates, new products, etc. But brands have become much more sophisticated with their approach to newsletters and users have become more sophisticated in their communication expectations. As a result, newsletter emails are now sent to customers in an effort to gain brand loyalty from them.

Recently, e-mail newsletter has been recognized as one of the best ways to convert leads into loyal customers and long-term buyers so much so that 80% of brands bet on it to ensure more customer retention. And another 56% of them believe that this is the most effective action to achieve loyal from customers. There are many reasons why email newsletter helps to promote this loyalty. It is more personal and direct than other marketing channels. Also, people like to receive emails from their favorite brands. That is why it is ideal for building trust and developing customer relationships that can go beyond the first sale. Therefore, Vipestores.com deems it fit to provide you some information on how email newsletter can help your brand win customer loyalty.

Email Newsletters Tactics That Help Build Customer Loyalty

Newsletters and relevant content are often used to establish a basic level of relationship, helping to nurture and keep your company in the minds of current customers, thus, building customer loyalty.

That is why Vipestores.com has listed in the article, five tactics to increase customer loyalty through an email campaign.

Choose a Professional Email Newsletter Application

Before starting to design the campaigns, you first need to have a good email marketing tool on the market. There is a wide variety of software and applications and you must choose the one that best suits your business. The ideal thing is that it is a simple tool, and that it has a good graphic editor. It must have a wide variety of templates divided into sections and categories as well.

Prepare a Shipping Schedule

With loyalty campaigns, it is advisable to build a shipping schedule. Set the date with time and thus be able to consciously work on the campaign. It is a very simple but essential step. We should not flood our subscribers with countless campaigns; one per month may be enough.

In them, highlight what is most important and relevant in the period. It does not make sense to send countless emails, filling the customer's inbox. There are months when there are special dates like Christmas in December when we can run a seasonal campaign. As you can see, running a loyalty campaign is simple, fast, economical and effective. What you need to get started is a good email marketing tool, organization and willingness to do email marketing. 

Share News of Upcoming Events Automatically When They Are Posted On Your Website

Use email newsletter to efficiently share information of interest to your customers. Imagine that your organization holds regular events for the public and its focus is on residents. A personalized email newsletter can be sent with details of the events for each one and then send a follow-up reminder a few days before the event. All you need to do is add the event details in the event section of your website. What used to take a few hours of work can now be done in a matter of minutes.

Don't Spam

One of the essential parts of effectively using email marketing software is just to send emails to legitimate consumers, and people who have permitted to send these email newsletters. When planning a unique email newsletter, it is a good idea to ask yourself if you would consider the email as spam if you received it.

Ask Your Customers for a Review of Your Product or Service

Reviews on websites like Facebook, Google, Yelp or TripAdvisor are important. More than ever, new customers are looking for what other people say about you before they see what you say about yourself. Imagine you had a great experience with a product or service and the business owner follows up by asking for your feedback and forwards you directly to the sites that post your review. So, you can send an email asking your customers for their feedback about your product or services.