In our view, there are three layers for the future connected pet ecosystem. The first one is smart pet devices, including cameras, collars, feeders, and others. The second one is a set of algorithms, that get insights from the data, collected by devices. And the third one is a pool of products and applications, that can be personalized for your pet, based on the insights received.
It will take time and a number of companies to accomplish this vision, but we believe this is the right paradigm for the XXI century. Pets are our family members, incredibly important companions for hundreds of millions of people around the world, literally, seen as babies by many of us. They deserve our best effort.