How It All Started

In 2015, we founded Insta360 because we wanted a better way to share experiences. We’d been searching for a 360 camera that would allow us to share great moments with people anywhere in the world — not just snapshots or partial glimpses, but full, immersive moments. When we couldn’t find the right gear to realize this vision, we decided to build it ourselves. We haven’t stopped building since.

The most important improvements Insta360 has made seem to have come from conversations with content creators in how to make their lives easier. This is more than just vanity. Creating content takes time, and as we all know, time is money.