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THE CABELA'S STORY
TShowcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela's is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.
Cabela's purchased S.I.R. Sports Store in 2007 as a launching pad for the company's planned expansion into Canada. The S.I.R. facilities acquired through the purchase became the headquarters for Cabela's Canadian operations. "We have a growing, tremendously loyal customer base in Canada," said Cabela's Chief Executive Officer Tommy Millner.
Today, Cabela's Canada serves customers across Canada and internationally through its Call Centre, Online and Retail divisions. To best serve the needs of Canadians, Cabela's Canada has established a team that is experienced and aware of the requirements of the Canadian marketplace.
Our product assortment continues to be tailored to meet the needs of Canadians while satisfying some of its more unique requirements. Examples of this include a complete array of trapping products and a comprehensive assortment of extreme (let's call them “Canada-Ready”) cold-weather clothing and footwear products.
TCabela's Canada also maintains separate and distinct relationships with many vendors world-wide. This allows it to obtain products and negotiate agreements and pricing that are often particularly beneficial for Canadian consumers. The smaller size of the Canadian organization combined with the backing of its larger US parent allows it to be agile yet also able to invest heavily in new trends, technology and opportunities as they arise - the best of both worlds!
Ultimately, every decision made is balanced against the need to ensure customer service excellence - so that we meet your expectations as Canada's Foremost Outfitter! 