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In 1921, by the river of Mörrum in Svängsta, Sweden, Carl August Borgström founded AB Urfabriken. The company manufactured pocket watches, telephone timers and taxi meters. Borgström was a brilliant craftsman with a talent for light precision engineering; skills he had acquired during his years in the Halda watchmaking factory.
Abu Garcia® Fishing Reels Are Made for Those Who Choose to Fish We know there are a lot of things you can do. But if you choose to fish, Abu Garcia® has your reel.
Built on 100 years of precision engineering and pro-level performance, anglers who make fishing a priority know Abu Garcia® Fishing Reels deliver speed, performance, and the ability to endure the demands of the fishing world’s heavy hitters. Our Freshwater Reels make light work of heavy cover, fish the hard water with maximum efficiency, and provide fierce speed and strength required for any feeding frenzy.
Choose to fish? We get it. Take an Abu Garcia® Fishing Reel with you, because for us, the stakes are always high. Freshwater Reels Built for the Battle Abu Garcia® has been leading the fishing world in innovation, design, and performance since 1921. We manufactured our first fishing reel, the ABU Record®, in 1941. Our reels continue to lead the industry by leveraging the best technology available to make them stronger, faster, lighter, more compact, and more powerful than our predecessors could have imagined. We put that power in the hands of beginners and champions alike. From Baitcasters to Spinning Reels, we give anglers the advantage of a powerful set up, free flowing lines, and dependable gear for every explosive strike and thrilling battle, whether it’s a monster catfish in Chattanooga or a hard-fighting largemouth in Canada.
Abu Garcia® Fishing Rods: Excellence Without Exception Since 2009, when Abu Garcia® released the V-Series of Fishing Rods with their highly engineered action, power, and sensitivity, they have become synonymous with serious fishing. Today, our Fishing Rods are the height of excellence — they are lighter and stronger, they deliver more advantages to the angler, with their free-flowing lines and comfortable performance made for the long haul.
To the original Vendetta® and Vengeance® lines, we’ve added the Veritas®, a Fishing Rod redesigned to be ultra-robust and responsive, and lighter and stronger than its predecessors with the sensitivity to feel the slightest bite. With every piece of equipment we produce, from our entry-level Spinning Rods to our top-of-the-line Baitcasters, our gear helps you fish to win, and there’s not an Abu® Fishing Rod for sale that’s an exception. Pride in Performance At Abu®, we maintain that fishing is an athletic endeavor. Just like every top athlete, our anglers have an inner desire to succeed, test their limits, and take pride in their performance. When your trophy is a bass taking to the air with its mouth open wide, you need gear that supports you from tip to handle. Ready to make light work of heavy cover? You can, with a rugged, responsive Abu® rod. Going shorter? We’ve got a stick to beat the bank.
Our Passion for Detail, Your Passion for Fish Fully outfitted for your next fishing adventure? Make sure you have the tools and equipment you need, made by one of the most revered fishing brands in the world. Reel grease, maintenance kits, reel covers, and accessories help you stay out where the fish are, so you don’t lose a single second when the bass bite is on fire.
These small tools are expertly manufactured just like all our Abu Garcia® fishing gear, so you can service your Abu® reel and keep it protected too. We’ve obsessed over the details so you can direct your own obsession where it should be — on the water.