Blue Apron delivers chef-designed meal kits to home cooks across the United States. Weekly menus pair seasonal, pre-portioned ingredients with clear recipe cards, turning ambitious dinners into approachable, restaurant-quality meals you can make on a weeknight.
Founded2012
Price$$
Main focusCook-at-home meal kits
ShippingServes U.S. addresses
Why Blue Apron
Top reasons to shop Blue Apron
01Chef‑Designed RecipesRestaurant-inspired dishes developed by culinary experts, with step-by-step cards that teach technique while keeping every meal approachable and stylish.
02Fresh, Pre‑Portioned IngredientsSeasonal produce and responsibly sourced proteins arrive pre-measured to reduce waste, streamline prep, and preserve flavor during refrigerated delivery.
03Flexible SubscriptionWeekly plans that you can skip, pause or customize—multiple serving sizes and menus including vegetarian and family-friendly options.
01
What's in the Box
Blue Apron boxes are packed with chilled, pre-portioned ingredients grouped by recipe and accompanied by a glossy recipe card. Each kit includes proteins, produce and pantry elements measured for efficiency; packaging is designed for refrigerated delivery so components stay fresh until you cook.
02
From Box to Plate
Recipes aim for impressive plating and balanced flavors with realistic cook times—most dishes are 30–50 minutes. The menus rotate weekly and include Signature, Vegetarian, Family and Wellness tracks, plus a Marketplace for add-ons like sides and pantry items.
Offerings
Signature Meal KitsVegetarian KitsFamily-Friendly MealsWellness & Calorie-Conscious KitsSeafood & MeatMarketplace Add‑OnsDesserts & SidesWine & Beverage Pairings
Final Verdict
What we like
- Chef-curated recipes that teach technique and deliver restaurant-style results
- Fresh, pre-portioned ingredients reduce prep time and food waste
- Flexible weekly plans and menu variety to suit different diets
Worth knowing
- Cost per serving typically higher than shopping independently
- Packaging can be bulky despite efforts toward recyclability
Help & FAQ
Where does Blue Apron ship?
Blue Apron delivers to the majority of U.S. addresses. Availability and delivery days vary by ZIP code—enter your address on the site to confirm options.
What if my order is missing or the food arrives spoiled?
If items arrive damaged or compromised, contact Blue Apron customer support through the site or app. They typically offer credits or replacements for affected orders once reported.
Are there discounts or trial offers?
Blue Apron frequently runs introductory discounts for new customers and referral credits for members. Current promos and Marketplace deals are listed on the website at checkout.
