Pura Vida Bracelets built its name on colorful, handmade string bracelets inspired by Costa Rica’s surf culture. Today the brand pairs affordable, gift-ready jewelry with charity partnerships, seasonal collabs and a broad accessories range—perfect for casual, beachy everyday style and wrist stacking.
Why Shop Here
Three reasons fans return to Pura Vida
Signature friendship bracelets
The core of Pura Vida’s offering: handmade woven friendship bracelets in dozens of colorways and widths. Lightweight and water-friendly, these stackable pieces are designed for layering and come in adjustable or tie styles that suit kids, teens and adults alike—ideal for bracelets-as-gift and casual everyday wear.
Beaded and charm bracelets
Beyond strings, Pura Vida’s beaded and charm bracelets add texture and shine—glass beads, metal accents and enamel charms mix with cord styles for elevated casual looks. These designs are popular for commemorative stacks and seasonal collaborations, offering immediate style without the maintenance of fine jewelry.
What They Sell
Editors' Verdict
What we like
- Affordable, gift-ready price points
- Handmade pieces with Costa Rica artisan roots
- Active charity partnerships and cause collections
- Wide selection of colors, stacks and collaborations
Worth knowing
- Costume-jewelry materials may tarnish over time
- Not positioned as fine jewelry—limited precious-metal options
- Sizing can be less precise for some styles