Marketing concepts are practically infinite and there are many strategies for all company profiles. Thus, we can say that most of the actions revolve around promoting and strengthening the brand and increasing sales. Within the numerous practices, promotional marketing such as coupons and giveaways serves as tools that connect businesses to their customers. These strategies provide a good experience for customers and reinforce the positive points of the brands.

Therefore, ensuring that your brand is close to the public is critical to success. And with promotions and giveaways, it is possible to attract and win new customers. Through these actions, it is possible to increase recognition, expand the number of sales, and retain customers won in other purchases.

Brands that use these strategies make use of special offers to spark public interest and influence future purchases. Hence, there are things to take into account when using promotions or giveaways as a marketing strategy.

Things to Take Into Account When During Promotions and Giveaways

There are different types of promotional campaigns. As in product marketing, this type of action requires prior planning and is directed to the customer. The conduct of a promotional campaign must also follow some guidelines such as:

What goals does the brand intend to achieve

This analysis seeks to answer the objectives of the promotional campaign. It is important to define at least two reasons for running the promotion or giveaway. They can be related to the number of sales or audience engagement, for example. By defining these points, it will be easier to focus efforts and measure results during and after the action is completed.

Choice of prize

Depending on the business segment or the goal of the promotion or giveaway, the prize may be associated with the universe of the product, service offered, or experience. For instance, if you want to spread awareness around launching a product, you will probably want to offer that specific product as your prize.

But it is interesting to opt for new types of awards, such as experiences. Great brands see experiences as a more substantial alternative when it comes to awards. They realized that experiences generate greater positivity to the brand's reputation for focusing on a human context and that they value the experience and feelings of the awarded customer. It is a way of rewarding and encouraging new purchasing decisions.

Determining target audience participation or entry criteria

After deciding what type of prize to be given, it is time to determine who can participate in the campaign. To reach a larger audience, brands can encourage the target audience to take initiatives in favor of the featured product. It is worth, for example, enjoying the brand page on social networks, sharing the brand's publications about the campaign's product on its profile, leaving a comment, or checking friends and family in the publications.

In most cases, in order to compete for a certain prize, participants must buy the brand's products and register the purchase tax coupon and personal information at the address provided, which may be the promotion website or the Point of Sale itself (POS).

Place a time limit on your contest.

Tell your participants how much time they have to complete their requirements, especially when you are doing a giveaway. For instance, you can place a time limit on your caption and then add “Giveaway Closed” at the end of that period. The ideal timeframe will create a sense of urgency and encourage followers to engage with your post more quickly. Placing a time frame will also help your offer stay on top of your competition.

Publicize the winner

When the campaign is completed and the winner is chosen, it is important to announce the winner to the participating audience. Institutional videos with the participation of the winner, telling their own story, why they decided to buy the brand's products, and how the product met their daily needs are interesting examples to increase the image of the company, the product, and the type of participating consumer.

Evaluation of results

Campaigns tend to exceed organizers' expectations. The results of the actions, depending on the type of promotional campaign and the form of data collection of the participants, can present strategic information for future campaigns.

Finally, with these tips provided above, Vipestores.com is confident that you can carry out successful brand promotions and giveaways with ease.