Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 14,000 products across 600 big-name brands, designer labels and high street favourites.

Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.

We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.

What we do best

Our website makes shopping for your products easier than ever, so you can get what you love for less, in a couple of clicks. We have focused on ease of the checkout and luxurious graphics to make the shopping experience not only pleasing to the eye, but quick and easy. Customer Service also features top of our list. A dedicated 7 days a week customer service team, fast to-your-door delivery and free delivery within United Kingdom when you spend over 25 GBP (Great British Pound), by simply using the promotional code FREEDEL at the checkout.