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about us
skratch labs makes sports nutrition designed to help you perform better without offending your gut or your taste buds because we use real food, starting from scratch.
rooted in professional cycling and science
While working as a sport scientist and coach for a professional cycling team, Dr. Allen Lim started making his own training food and sports drinks from scratch for the cyclists because too many of the pre-packaged sports bars and drinks that were marketed or given to them were laden with artificial ingredients and literally making them sick to their stomach.
the creation of "secret drink mix"
He also started diluting their sports drinks to lower the sugar concentration while adding back extra salt and electrolytes to replace what was actually being lost in their sweat. Eventually, he started making a “secret drink mix” in his kitchen using a recipe with less sugar, more sodium, and no artificial sweeteners, flavors, or colors, with a simple and clean taste created by using real fruit.
the secret got out
Soon, word of the "Secret Drink Mix" was spreading fast and it was clear that the demand for our all natural drink mixes extended far beyond cyclists or endurance athletes. Race car drivers, rock climbers, concerned parents, Peace Corps workers, and normal active people looking for healthy food and drink alternatives were buying the product and hungry for more knowledge and ideas.
the demand grows and we grew with it
To meet that demand, Allen put together a team of close friends and they decided to let the secret out by opening a little company in Boulder, Colorado called Skratch Labs. Our mission is simple – to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people. Most importantly, we intend to educate and to continue to learn and grow ourselves – to help our customers improve and thrive as they help us to do the same. We know we have a lot of work to do to fulfill this mission and we are the first to acknowledge that we are a work in progress – that things won’t always be perfect. But there’s no better time to start than now.