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U-Haul
Since 1945, U-Haul has been serving do-it-yourself movers and their households. Like many other successful ventures, the concept for U-Haul was generated out of need. After World War II, there existed the widespread need for do-it-yourself moving equipment that would be available on a one-way, nationwide basis. U-Haul co-founders L.S. "Sam" Shoen and his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary approach spread the cost of ownership among many users, facilitating the mobility of the populations of the U.S. and Canada. The covered wagon of the pioneers morphed into orange U-Haul trailers. In the process, an industry was born.
The Shoens launched U-Haul in the summer of 1945. The first trailers were bought from welding shops or second hand from private owners. Within two weeks of leaving Los Angeles, the first U-Haul trailer was parked on a service station lot and being offered for rent. By the end of 1945, 30 4' x 7' open trailers were on service station lots in Portland, Vancouver and Seattle, Washington.
An identity was established. First, the trailers were painted bright orange. Secondly, the name U-Haul Co. was established. Third, trailers were imaged on the sides and back with a sales message – "U-Haul Co.," "Rental Trailers," "$2.00 Per Day" – always advertising themselves whether on the road or on display. Lastly, trailer rentals were merchandised from service station outlets.
A commission structure for dealers was established, and much of the early recruitment was done by a customer who was offered a discount on their trailer rental for establishing a U-Haul rental agent (now called U-Haul dealers) at their destination.
Growth of a giant
The company was not an overnight success. The purchased trailers—generally a frame and tongue built on the running gear of scrapped automobiles, what Sam would later call "junkers"—broke down with painful frequency, often costing more to repair than could be covered by rental fees. That winter, to cut expenses "to the bone," Sam and Anna Mary moved in with her folks on the family ranch. They were broke, but believed they had a business. Based on his appearance of success, Sam obtained credit from a local lumber yard and was able to obtain war-surplus steel from a Navy yard.
Today, U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the do-it-yourself moving industry which includes trucks, trailers and towing devices. U-Haul also offers self-storage throughout North America. The Company provides industry leading moving and storage boxes and an extended line of packing supplies to protect customer possessions. U-Haul is the consumer’s number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket. The Company supplies alternative-fuel for vehicles and backyard grills as one of the nation’s largest retailers of propane.