honestcom

Honest (The Honest Company) delivers ingredient-forward home and baby essentials with a design-minded approach. Launched in 2011, the brand emphasizes gentler, transparent formulations and convenient subscription options for families who prioritize safer everyday cleaning, laundry and personal-care staples.

Founded2011

Price tier$$

Main focusNatural home & baby essentials

ShippingU.S. shipping

Why shop

Clean ingredients. Family-first design.

01Ingredient transparencyHonest prioritizes simple, labeled formulas—minimizing common irritants so parents can choose cleaning and care products with confidence.

02Family-focused designThoughtful sizes, gentle scents and nursery-ready packaging make everyday routines easier for busy households and new parents.

03Subscription convenienceFlexible Subscribe & Save options automate replenishment of diapers, detergent and skincare—streamlining essentials and reducing last-minute trips.

Laundry essentials

Honest’s plant-based laundry detergents are formulated for family wash—concentrated for performance, HE‑compatible, and available in fragrance-free and light-scented options. They balance stain-lifting power with gentler surfactants and simplified ingredient lists, making them a reliable choice for baby clothes, activewear and everyday household loads.

Baby bath & skincare

The baby bath line focuses on mild cleansers and moisturizers crafted for sensitive skin. From no-tear shampoos to lightweight baby lotions, formulas aim to soothe and hydrate without harsh additives—designed for daily use on newborns and toddlers and often bundled for nursery convenience.

What they sell

Baby essentialsDiapers & WipesBath & BodyCleaning & LaundryHome FragranceNutrition & SupplementsSkincare & Beauty

Verdict

What we like

Clear ingredient lists and simplified formulas
Convenient autoship/Subscribe & Save options
Broad baby- and family-focused product range
Brand initiatives toward eco-minded packaging

Worth knowing

Higher price point than mass-market drugstore brands
Limited international shipping availability
Some items available only online

FAQ

Where does Honest ship?

Honest primarily ships within the United States. Shipping options and rates vary by order size and selected service level; expedited methods may be available at checkout.

What is the returns policy?

Return windows vary by product. For most orders, Honest accepts returns or exchanges through customer service—reach out with order details to arrange a refund or replacement.

Are there discounts or subscription savings?

Yes. Honest offers recurring discounts for Subscribe & Save subscribers and runs promotions and first-time-customer offers. Sign up for email to receive current deals and codes.