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ABOUT US
We believe that great design lives and thrives in the hands of independent artists that people do not have access to through traditional retailers. Minted uses technology to allow consumers to discover great creative talent, making Minted a place where artists can learn, gain exposure, and build their businesses. Minted’s community of independent artists and designers are located in all 50 states and over 100 countries. They are illustrators and textile designers, painters and packaging designers, marketers and stay-at-home moms.
Some have design degrees, and others are participating in Minted competitions to learn design for the first time. They share a deep love for creative expression, personal development, risk-taking, and most importantly, paying it forward by helping each other. Minted is a design marketplace. We source creative content from a global community of independent artists, then sell the best content in the form of art, home décor, and stationery, directly to consumers. An early pioneer of crowdsourcing, Minted has held art and design challenges monthly since April 2008. Challenges are open for both submission and voting, the ‘crowd’ curates Minted’s product selection by rating products, and Minted utilizes analytics to evaluate votes.
Our core competencies are mobilizing and activating creative people, and enabling them to monetize their art by identifying the industries and products where their art is most interesting to consumers. Minted produces and sells winning designs, paying the designer a commission on every sale. In addition, winning artists and designers have stores on Minted. They can launch any of their creations into their stores, utilizing Minted’s manufacturing, fulfillment, and customer service capabilities to run their businesses.
OUR PRINCIPLES
We share information broadly and bring people at all levels along in our decision-making. We value our colleagues’ opinions, and we believe in learning from our own history to drive growth.
We base company decisions on providing the best designs in the world to consumers, breaking the mold of what is considered operationally or technically possible to liberate designers’ creativity. We treat designers well, keep our promises to them, and build our company with them at the table.
Be an enabler, not a decider. We enable others to decide what great design is, rather than deciding what it is for them. By listening carefully to our community and letting them make decisions, we unleash full human potential. Think long term. There is limitless possibility as to which consumer verticals can be disrupted by the Minted marketplace of artists and designers. We are building one of the most impactful e-commerce companies in the world. We have the patience to make decisions that serve us, our designers, and our consumers best in the long-run.