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winc.com

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Winc is a Los Angeles–born wine company that pairs sommelier-curated, small-production bottles with a personalized membership. Start with a quick taste quiz, then choose flexible shipments or one-off orders—approachable, gift-ready wines delivered direct to consumers across most U.S. states.

Founded2012
Price tier$$
Main focusWine subscription & bottles
ShippingU.S. delivery (select states)

Why Winc

Curated bottles, tailored to your taste.

01Personalized selectionsA short taste-profile quiz informs monthly picks, matching you with reds, whites, rosés and bubbles suited to your palate.
02Flexible membershipSkip, pause or customize shipments at any time—membership lowers per-bottle cost without locking you into rigid orders.
03Small-production discoveriesMember-only bottlings and direct relationships with boutique California and international producers deliver interesting, value-driven finds.
01

Bold reds, small-production finds

Winc’s red selection ranges from easy-drinking pinot noirs to structured cabernets and lesser-known regional varietals. Expect approachable tasting notes—berry, spice, and moderate oak—plus curated food-pairing suggestions. Many bottles are produced in limited runs for members, so you’ll often discover small-lot cuvées that feel exclusive without boutique pricing.

red wine bottle closeup
02

Rosé, sparkling, and seasonal pours

Rosés and sparkling wines are presented for everyday sipping and entertaining: crisp Provence-style rosés, lively prosecco alternatives and canned single-serve options for picnics. Seasonal selections and limited-edition bubbly often appear in curated boxes, making Winc a convenient stop for summer pours and celebratory bottles.

rosé bottle and glass

What they sell

Red wineWhite wineRoséSparkling & ChampagneCanned wine & single-serveOrganic & sustainable winesWine subscriptions & gift boxes

Our verdict

What we like

  • Personalized recommendations via quick taste quiz
  • Flexible, skip-anytime membership model
  • Access to member-only and small-production bottlings
  • Competitive pricing on curated selections

Worth knowing

  • Not available in all U.S. states due to direct-shipping laws
  • Limited quantities on certain premium or exclusive bottles
  • Membership settings must be managed to avoid unintended shipments

FAQ

Where do you ship?
Winc ships to most U.S. states where direct-to-consumer wine sales are permitted. Delivery times typically run 3–7 business days; age verification at delivery is required.
What if a bottle arrives damaged or I’m unhappy?
Because of alcohol regulations, returns are limited. Contact Winc support promptly (typically within 7 days) for replacements or account credit for damaged or incorrect bottles.
Are there discounts or first-time offers?
Yes—Winc frequently offers first-order discounts, referral credits and member pricing that reduces per-bottle cost. Promo codes can be applied at checkout and membership boxes often include exclusive savings.

How we review